Terms & Conditions

This website is controlled and updated by Wisdom Toothbrushes Ltd. Nothing in this website is intended to be, or should be interpreted as a proposal to begin a contractual relationship with you or any other visitors. The following Terms of Use manage Wisdom Toothbrushes Ltd’s relationship with you in relation to this website.

Please read the following terms and conditions relating to our website carefully. Under the laws of England and Wales, your use of our website (both viewing and purchasing) establishes your understanding to the following:


Wisdom Toothbrushes Ltd either owns or has the right to use all of the information on this site. Wisdom Toothbrushes Ltd. provides this information solely for the intention of supplying you with information about the Wisdom brands. This material may include unintentional errors or inaccuracies and may be updated and/or corrected at any time.


The information and photographs placed on our site belong wholly to Wisdom Toothbrushes Ltd. This will include the Wisdom brand, Wisdom logo, sub branding, trademarks, packaging designs, and toothbrush designs.

Wisdom Toothbrushes Ltd. does not grant a license for commercial use, however you may download one copy of the material for your own personal use, on your own personal home computer, provided you acknowledge this site as the source of the material. When content is downloaded to your computer, you do not obtain any ownership interest in such Content.

You may not modify, publish, transmit, distribute, perform, participate in the transfer of sale, create derivative works of, or in any way exploit, any of the content, in whole or part. Downloaded materials remain the property of Wisdom Toothbrushes Ltd.
Modification of the Content, or use of the Content for any other purpose, including, but not limited to, use of any Content in printed form or on any other web site or networked computer environment is strictly prohibited without the prior written permission of Wisdom Toothbrushes Ltd.


Wisdom Toothbrushes Ltd welcomes your comments and ideas, which will be subject to Wisdom’s Privacy Policy. All communications made to Wisdom Toothbrushes Ltd through this site shall belong to Wisdom Toothbrushes Ltd. Wisdom Toothbrushes Ltd may use your comments and ideas for any purpose at any time, including commercial profits.

You will not be monetarily rewarded for Wisdom Toothbrushes Ltd’s use of any of your comments or ideas used. You are responsible for the legality and suitability of the comments or ideas that you submit through the Wisdom Toothbrushes Ltd. site. Any nature arising out of or in connection with your breach of these Terms of Use, you agree to compensate Wisdom Toothbrushes Ltd. and keep it clearly identified on demand, against any and all costs, claims, demands, expenses, and liabilities of.


Wisdom Toothbrushes Ltd. makes very effort is to ensure the healthcare information contained in this site is correct and current, the information is only a guide and Wisdom Toothbrushes Ltd. does not make any claims that the information is helpful and medically correct. You should visit your dentist surgery every 6 months and medical advice should always be sought from qualified medical practitioner.

Modification to service or prices

Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

Products of services

Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy.
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor’s display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.

Accuracy of billing and account information

We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
For more detail, please review our Returns Policy.

Errors, inaccuracies and omissions

Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.


All prices shown on our website include VAT. When delivery is requested to an address outside of the EU vat will be zero-rated. However, the price shown on the website will be the price you pay.

Secure Payment

All customers can be assured that payment via the Wisdom shop is safe and secure and takes place over an encrypted webpage. You will see on the address bar of your web browser, that the address starts with ‘HTTPS’ (from the point at which you go to checkout) . Wisdom checkout pages are hosted externally with Shopify Inc on their secure PCI compliant servers.

Competitions and Prize Draws

We may from time to time run competitions, free prize draws and/or other promotions on the website and/or Social Media. These will be subject to additional terms and conditions that will be made known to you at the relevant time.

General Competition Terms and Conditions can be viewed here

Wisdom Review Panel

Wisdom has set up a review panel in order for UK residents to become members.  Upon becoming a member, there is the potential for you to be chosen in the future to trial one or more Wisdom products.  This is at no cost to the individual, and the trial can be declined if they so wish.  If accepted, the panellist will need to carry out the trial as soon as they are in receipt of the product, and they will need to answer a survey within the specified timeframe.  Also, if required the panellist will need to review the product online on a Wisdom run website, or on a third party website.  If the review is needed on a third party website, the reviewer will need to refer to the third party’s Ts & Cs.  The complete terms and conditions can be viewed on the below link.

Wisdom Review Panel Terms and Conditions can be viewed here


We use cookies to personalise content and ads, to provide social media features and to analyse our traffic.
We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information you’ve provided to them or they’ve collected from your use of their services.

We also use cookies to keep track of products added to your shopping cart.


Although Wisdom Toothbrushes Ltd. uses substantial efforts to ensure that the content of this site is current and correct, Wisdom Toothbrushes Ltd. makes no endorsement as to its accuracy.

Wisdom Toothbrushes Ltd. does not guarantee that this site or the server that makes it available does not contain any viruses or other damaging contents.

Wisdom Toothbrushes Ltd. does not warrant that this site will be compliant with all or any hardware or software, which you may use.

From time to time, Wisdom Toothbrushes Ltd. may make alterations to this site, and therefore does not guarantee that this site will be available at any given time.


Pop ups and links on Wisdom Toothbrushes Ltd. website may take you to sites outside of Wisdom Toothbrushes Ltd. To link to a third party website is at your own risk. We do not approve, and we are not responsible for any content, data, opinions, advise or statements of a linked third party website. Wisdom Toothbrushes provides these links merely as a convenience and no endorsement is implied.

Limitation on Liability

Wisdom Toothbrushes Ltd. is not accountable or liable to any person for any direct or indirect loss. This includes any damage (whether actual, or consequential), injury of any kind resulting from your use this site, or from any information provided in this site.

If you are in any way unhappy with this site or any of these Terms of Use, the sole solution is to refrain using this site.

Modifications to Terms of Use

Wisdom Toothbrushes Ltd. may update these Terms of Use at any time. Updated versions of the Terms of Use will appear in this site and are effective immediately. Continued use of this site after any such changes constitutes your consent to such changes.


The laws of England and Wales will govern all aspects of these Terms of Use, to include validity, terms, and construction. The English and Welsh courts will settle any disputes, which may arise out of, or in connection, with these Terms of Use, or the use of this website.

Should you have any queries or concerns concerning any part of this site, please feel free to contact us through the below forms of correspondence:

Wisdom Toothbrushes Ltd.
The Silk Mill
Colne Valley Road
United Kingdom
Tel: 01440 714800
Fax: 01440 705205
Email: web_contact@wisdom.ltd.uk

We would be glad to answer your questions or address any concerns.

Returns Policy

Incorrect items received

In the event of receiving incorrect items we will send out the correct items.
We must be informed within 28 days. Correct items will be sent on return of the incorrect items unopened.

Items can be returned free of charge using ONLY our free post address. Cost occurred from not using our free post address will not be refunded.

You must contact us before sending back items. See How to return a product.

Unwanted items

Unwanted items can be returned within 28 days for a refund or replacement as long as they are unopened in the original packaging. Returns postage must be fully covered by the buyer, and we recomend using a tracked service.

You must contact us before sending back items. See How to return a product.

Faulty items

Faulty items will be replaced if returned within 3 months of purchase or within the guarantee period stated on the packaging if longer and if the items are confirmed as faulty by our quality control department. Damage caused by abnormal usage will not be considered as a fault. Refunds will only be made if supported by purchasing documentation or reference.

You must contact us before sending back items. See How to return a product.

How to return a product

To find out how to return a product telephone 01440-714800 and select Customer Services on Monday to Friday between the hours of 09.00-12.00 and 14.00-17.00 or leave a message outside these hours. Alternatively Email: webshop@wisdom.ltd.uk


If you are entitled to a refund, your credit card account will be credited within 14 days. You will be emailed when the refund takes place.

These Terms of Use were last updated March 2023.