Freshness, whitening and protection in one brush.

Wisdom Fresh Effect Whitening has been developed to offer great cleaning, freshness and whitening every time you brush.

Key features
-Spiral design filaments provide up to 24%* more cleaning power to help naturally whiten teeth.
-Gentle rubber tongue cleaner to remove bacteria for fresher breath
-Safe and effective mint fragranced, anti-bacterial protection built into the tongue cleaner to keep your brush fresh too.
-Rubber filaments to help polish teeth
-Flexible neck for gentle brushing

* Lab tests. Spiral filament design provides up to 24% better cleaning action versus standard filaments.

Whitening, freshness and protection