Privacy Notice

This privacy policy explains how Wisdom Toothbrushes Ltd. use any personal information we collect about you when you use this website or make contact with us in any form.

Topics:

-What information do we collect about you?

-How will we use the information about you?

-Marketing

-Web shop

-How long we store your data for

-Access to your information and correction

-Cookies

-Website User Tracking

-Other websites

-Changes to our privacy policy

-How to contact us

What information do we collect about you?

We collect information about you when you register with us, request a quote or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions or contact us in any form. Website usage information is collected using cookies.

When you register to be a member of our Wisdom review panel we collect your name, age, gender, address, email address, oral care preferences.

How will we use the information about you?

We collect information about you to process your order, manage your account, respond to any contact you make with us, investigate feedback and survey submissions and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected from the website to personalise your repeat visits to our website.

As a member of the Wisdom review panel, the information we collect from you will be to better target you with trialling the products suited to your likes and interests. Your information will also be used to contact you (via email, telephone or post), and to send you the products for trialling, should you be chosen and agree to the trial.

Wisdom Toothbrushes Ltd. will not share your information for marketing purposes with any other companies.

We use some third-party services in order to send you marketing emails, take payment and dispatch your order. Third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

In processing your order, we may send your details to, and also use information from credit reference agencies and fraud prevention agencies.

Marketing

We would like to send you information about products and services which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

As an existing or potential business account of Wisdom Toothbrushes Ltd, we believe you to have a legitimate interest in receiving relevant information about the products and services we provide. You have a right to opt-out at any time.

You have a right at any time to stop us from contacting you for marketing purposes.

As a member of the Wisdom review panel you have consented to be contacted and included in future product trials. This is a special form of direct marketing, which intensifies loyalty by providing you with exclusive information and trial on products which may or may not be readily available.

If you no longer wish to be contacted for marketing purposes or no longer want to be a Wisdom review panel member, please email dco@wisdom.ltd.uk or write

to us at the following Data Compliance Officer, Wisdom Toothbrushes, The Silk Mill, Colne Valley Rd, Haverhill, CB9 8DT.

Web shop

We use a third party service called Shopify to run our web shop cart and checkout. Payment will be processed by Shopify Inc, and all order details will be encrypted and securely stored in the cloud. Shopify International Ltd. adheres to the standards set by PCI-DSS (Payment Card Industry Data Security Standard). Shopify will only transfer information they collect to third parties where required to do so by law, or where such third parties process the information on Oracle’s behalf.

Please see Shopify’s Data Processing Addendum here and their privacy policy here.

How long we store your data for

Whilst we consider you to still be an active customer we will continue to securely store your data. We will keep your data for 7 years from when we last considered you to be a customer to comply with HMRC.

Whilst we consider you to still be an active member of the Wisdom review panel, we will continue to securely store your data. This will enable us to contact you when we feel a product trial will be of interest to you. We would also like to have the opportunity to contact you upon completion of the trial to obtain feedback, or to discuss feedback at a later date. We will automatically delete your personal data at the latest after 24 months of inactivity.

When you contact us to offer feedback or take part in a survey we will securely store your data for 4 years from the last time you contacted us. This will enable us to investigate, and keep track of feedback given.

When taking part in competitions, unless you opt-in to marketing, we will store your data for no longer than 6 months.

Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email dco@wisdom.ltd.uk or write

to us at the following Data Compliance Officer, Wisdom Toothbrushes, The Silk Mill, Colne Valley Rd, Haverhill, CB9 8DT. We may make a small charge for this service.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

We also use cookies to save the items added to your cart and personalise your website experience.

For further information visit www.aboutcookies.org or

www.allaboutcookies.org.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However some of our website features, including the shopping cart, may not function as a result.

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

Cookie	Cookie Name	Description
Shopify	_session_id,_shopify_visit, _shopify_uniq, Cart, _secure_session_id,storefront_digest, _landing_page, _orig_referrer, _shopify_fs, _secure_session_id, _shopify_y, _shopify_s, _y, _s, secure_customer_sig,cart_sig	These cookies are used by our online shop platform Shopify. They track visits to the shop and provide key functionality for processing shop orders and collecting payments.
AddThis	__atuvc, Psc, uid, uit, uvc, di, dt, ssc,ssh, sshs, user_segment, loc	We use the AddThissocial sharing widget within our website to enable visitors to share content with a range of social media and networking platforms. This cookie enables efficient sharing of content.
Google Analytics	_ga, _gat, _utma, _utmz	These are common performance cookies that many websites use. It allows us to collect anonymous information about how you and others use our website and helps us to improve the website. For more details please read Google’s Analytics overview. You can always opt-out of Google Analytics cookies by Google’s opt-out tool.
Local	has_js	Used to verify if users’ web browsers have JavaScript enabled.

Website User Tracking

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, Inc. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the cloud. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators, providing other services relating to website activity and internet usage and serving adverts based on the pages you visit. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. Further information about Google’s privacy policy may be obtained from http://www.google.com/privacy.html. You can opt-out of tracking here.

Social Media Buttons

Our website uses AddThis, a web analytics service provided by Oracle. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored by Oracle on servers in the cloud. Oracle will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for website operators, providing other services relating to website activity and internet usage and serving adverts based on the pages you visit. Oracle may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Oracle’s behalf. Further information about the AddThis privacy policy can be obtained from http://www.addthis.com/privacy.

EDAA opt-out program

You are able to opt-out of all data collection for the purposes of interest based advertising through the Your Online Choices website which can be found here.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

As a member of the Wisdom review panel we may ask you to review the product(s) you have trialled on a website that isn’t our own. This privacy policy only applies to Wisdom Toothbrushes Ltd. If you are to visit other websites, you should read their own privacy policy.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 17 January 2022.

How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you: dco@wisdom.ltd.uk

Data Compliance Officer, Wisdom Toothbrushes, The Silk Mill, Colne Valley Rd, Haverhill, CB9 8DT.