About Us

For over 200 years Wisdom Toothbrushes has been dedicated to looking after your smile.

Few companies are able to boast a richer history than Wisdom. The company was established over 235 years ago as Addis by its founder William Addis, and is globally recognised as the inventor of the modern day toothbrush. Since that historical beginning, our company has dedicated itself to delivering expertly designed oral care products, helping you and your family achieve great oral health.